Search Engine Optimisation (SEO) for Financial Planners
Make sure your prospects and clients can find you online.
Search Engine Marketing (SEO) is all about helping your business be found in the search results. Think about how much you use Google every day to help with your questions. Your potential clients are using it to search for financial planners.
It’s a new world. Whilst client referrals are still a fantastic way to grow your business, you lack some control over the process. Having an online marketing plan means that you’re proactively marketing to people who are searching for your services. And if it’s set up properly, it requires little ongoing effort on your part.
Offsite SEO is all about the external factors that may affect your site’s position in the search results.
Part of this is obtaining links from other websites to your site. This helps Google understand how influential your site could be.
Other factors include making sure your social media accounts link back to your site and updating your Google My Business listing to make sure the search engines have all the correct information about your business.
On-site SEO is all about making sure that your website is optimized for the search engines.
Simple things like making sure you have good page descriptions and titles, your images are optimized for fast page loading, your content is engaging and people can find what they’re looking for.
All these (and many other) factors combine to show the search engines that your website contains quality content.
Keyword Research is one of the most overlooked areas when it comes to financial planners and SEO.
Think about the search terms your ideal client is typing into Google, do some research to find out which ones are popular and have low competition, then create content that answers your prospect’s questions.
We enjoy putting our geek hats on and doing this sort of research. This means you can spend more time with your clients, and we can work behind the scenes, researching and creating content.
SEO For Financial Advisers
We can provide a complete done-for-you SEO service that begins with an analysis of your existing website. We then look at your ideal client and the issues they face, and carry out keyword research based on those ideas.
Once the foundations are in place we look at onsite SEO to make sure your site looks good to the search engines, as well as offsite SEO.
We can also track your rankings in the search engines to see how well (or not) you’re performing for various keywords.
SEO is not as simple as it sounds. There’s no guarantee that even if you do all the ‘right’ things that you’ll still rank well for a particular keyword. This is where monitoring and keyword research is important. If you create enough quality content, you increase your chances that some will rank well. By monitoring you can work out what to double down on, and what to leave alone.
I’m ready when you are! Get in touch and let’s start working on your business.