by Allan Ward | Jun 9, 2009 | Marketing, Value
I was reminded today about how much the internet has changed our lives. Information You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any...
by Allan Ward | Jan 21, 2009 | Marketing, Pricing, Value
photo credit: mangee I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to...
by Allan Ward | Jan 5, 2009 | Marketing, Value
I’ve been thinking about the concept of value – what do clients see as being valuable in the services we offer. In the financial planning world, I’ve seen a lot of planners who still feel that sending regular statements to clients is valuable. If...
by Allan Ward | Dec 14, 2008 | Marketing, Value
So it’s getting close to Christmas and I’ve been looking around at the different marketing messages I’m seeing. Here’s a few observations. Be Prepared All the major retailers prepare for Christmas months in advance. In your business, how far...
by Allan Ward | Nov 30, 2008 | Value
Does your business make it easy for clients to do business with you? Are there things you could do better to make your business more customer-friendly? At home, we have a swimming pool. Here in Australia, we’re coming to the start of summer so we’ve taken...
by Allan Ward | Nov 27, 2008 | Value
I’ve been reading What Clients Love by Harry Beckwith. Beckwith is one of the best authors on the topic of selling services. There’s a quote that stands out in the book. He says: “When you buy a product, you purchase something tangible. When you...
