by Allan Ward | Jun 30, 2009 | Business Strategy, Marketing, Pricing
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I...
by Allan Ward | Feb 17, 2009 | Marketing, Pricing
I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your...
by Allan Ward | Jan 21, 2009 | Marketing, Pricing, Value
photo credit: mangee I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to...
by Allan Ward | Jan 15, 2009 | Pricing
photo credit: SideLong Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here. In my business we do something similar for some clients – charging...
