by Allan Ward | Jan 30, 2009 | Marketing
photo credit: kevindooley Last week I wrote about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In last week’s article I wrote about how Price affects the perception...
by Allan Ward | Jan 21, 2009 | Marketing, Pricing, Value
photo credit: mangee I’ve been reading The Invisible Touch by Harry Beckwith. I like Beckwith’s books – he’s one of the few writers around who writes specifically for those of us who sell services. In the book he looks at four keys to...
by Allan Ward | Jan 8, 2009 | Marketing
Alan Weiss featured this link on his blog – Dan Gilbert Exploring The Frontiers of Happiness Dan Gilbert has this excellent presentation on his exploration of happiness. It’s a fascinating look at how we think about things – sometimes in a very...
by Allan Ward | Jan 5, 2009 | Marketing, Value
I’ve been thinking about the concept of value – what do clients see as being valuable in the services we offer. In the financial planning world, I’ve seen a lot of planners who still feel that sending regular statements to clients is valuable. If...
by Allan Ward | Dec 14, 2008 | Marketing, Value
So it’s getting close to Christmas and I’ve been looking around at the different marketing messages I’m seeing. Here’s a few observations. Be Prepared All the major retailers prepare for Christmas months in advance. In your business, how far...
by Allan Ward | Nov 6, 2008 | Marketing
When I left school I worked with a bank for ten years – the last year was spent as a financial planner. My next job was with a small Adelaide-based financial planning business where I learnt a lot about financial planning and client service. One of my early lessons...
