by Allan Ward | Mar 19, 2009 | Marketing
I’m at a work conference staying in a resort in the Blue Mountains in New South Wales, Australia. I’ve heard some great speakers today and there are more lined up tomorrow so over the next few weeks I’ll blog about some of the things I’ve...
by Allan Ward | Mar 9, 2009 | Marketing
The other night eating dinner we had an interesting experience which relates to running a business (it does….I promise). My youngest son is usually pretty slow in eating – generally he’s the last to finish his evening meal. But the other night,...
by Allan Ward | Mar 7, 2009 | Marketing
As a blogger on marketing for services businesses, I feel that one of my duties is to introduce my readers to other people who can help them. A bit like when someone tells you about a new band or movie, I think that there’s some value in introducing my readers...
by Allan Ward | Mar 3, 2009 | Marketing
I’ve been writing about some of the keys Harry Beckwith has in his book called The Invisible Touch. The final key, and the one he considers to be the most important, is that of Relationships. Beckwith makes the point that the other three keys – price,...
by Allan Ward | Feb 17, 2009 | Marketing, Pricing
I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your...
by Allan Ward | Feb 3, 2009 | Marketing
At work today I was looking at ways we could grow our product range and I found myself using a tool called the Ansoff matrix. When I was doing my MBA a few years ago I came across this concept in one of the marketing subjects and found it useful and have used it ever...
