by Allan Ward | Jun 16, 2009 | Marketing, Sales Ideas
On my drive into work today I noticed an electronic sign out the front of a business that alternated between displaying the time and the current temperature. You’ve probably all seen something similar wherever you are in the world. There’s a few around...
by Allan Ward | Jun 9, 2009 | Marketing, Value
I was reminded today about how much the internet has changed our lives. Information You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any...
by Allan Ward | May 25, 2009 | Marketing
I heard a couple of speakers recently who run successful financial planning businesses in Australia. They spoke about a range of topics, but both mentioned how they have a schedule in place to ensure they can ‘touch’ their clients in a number of different...
by Allan Ward | May 8, 2009 | Marketing
This blog is aimed at people in the professional services industry. Typically these people sell information or knowledge and the product can be somewhat intangible to the client. One of the big challenges in selling professional services relates to how you let your...
by Allan Ward | Apr 29, 2009 | Business Strategy, Marketing
Seth has written a couple of thought provoking articles over the past week that I’ll share here. The first one starts off with this text: Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is...
by Allan Ward | Apr 25, 2009 | Marketing
I’ve had some interesting experiences recently in my interactions with a couple of companies and their ideas of service standards. Example 1 I was doing some work for a client that required us to get some articles approved by an external compliance area. They...
