by Allan Ward | Jul 15, 2009 | Marketing
A friend of mine travels regularly for business and usually stays in the same hotel in each city. She works in a similar industry to me and we share an interest in sales and marketing and delivering good customer service. A couple of weeks ago she stayed in a hotel...
by Allan Ward | Jul 6, 2009 | Marketing
From time to time I’ll feature articles from experts in the services marketing industry. I’ve featured articles from Robert Middleton in the past and I’ve found another one from his blog archives that I’ve found to be very helpful. I’ve...
by Allan Ward | Jul 5, 2009 | Marketing
How to Master Your Inner Game of Business and Life A week ago I came across a promotion from a group of business building experts who each contributed one of their books or products to the Ultimate Entrepreneur Toolkit. The promotion sold the combined books at 95%...
by Allan Ward | Jun 30, 2009 | Business Strategy, Marketing, Pricing
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I...
by Allan Ward | Jun 26, 2009 | Marketing
I play guitar and try and write songs, but I’ll never be good enough to make a living from it. But I respect guys who do play and sing well enough to make a living out of it. Tonight I downloaded an EP called You, the Night and Candlelight from a guy called...
by Allan Ward | Jun 25, 2009 | Marketing
In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done...
