by Allan Ward | Mar 23, 2015 | Marketing, Social Media, Web Design
I’m a financial advisor and I talk with a lot of other advisors. Many of them have built websites, some have Facebook pages and other social media, some have tried online advertising and others have done nothing. The common thread that I find across a lot of my...
by Allan Ward | Feb 25, 2015 | Business Strategy, Marketing
A long time ago I wrote an article called “Is There A Better Way?”. In it I talked about the need for us to step back and analyse what we do and ask ourselves the question “Is there a better way?”. In a lot of cases, if we think objectively we...
by Allan Ward | Feb 18, 2014 | Marketing, Social Media
Facebook. It can be a very effective way to obtain new clients, and to communicate with prospects and clients. So it makes sense to use it properly. I’ve the past few years I’ve noticed more financial planning businesses signing up to Facebook and starting...
by Allan Ward | Dec 10, 2013 | Business Planning, Marketing
A while ago I read an article by Theodore Levitt called Marketing Myopia. It’s a classic marketing article which appeared in the Harvard Business Review and is often used in business school courses. It was written over 50 years but is still as relevant today as...
by Allan Ward | Oct 25, 2013 | Marketing, Social Media
I’m seeing more and more financial planners using YouTube videos in their websites and blogs. Video is a great way for clients to learn more about you and see the human side of your business. And it’s so simple to make videos – if you’ve got a...
by Allan Ward | Jan 15, 2013 | Marketing
I came across this life insurance advertisement on YouTube after it was mentioned in Martin Lindstrom’s book ‘Brandwashed’. It’s an ad that’s purely aimed at getting an emotional response, and it does that well. What do you think of this...
