by Allan Ward | May 25, 2020 | Marketing
Creating your own, original content for your financial planning website is one of the best ways to let your target market know what you’re about and how well you understand their concerns and questions. Yet one of the big problems that financial planners face is...
by Allan Ward | Jul 21, 2019 | Marketing, Sales Ideas
Last week it seemed like FaceApp came from nowhere and took over our social media feeds. I saw a few photos first on Twitter, then Facebook and it seems like so many many were trying out the ‘age’ feature on the app. For those who don’t have a clue...
by Allan Ward | Jun 15, 2018 | Marketing, Social Media
So you’re a financial planner looking to use Facebook to promote your business and generate more prospects. Awesome. But the big question you have is “Do I use my personal Facebook profile, or do I need a business page?” For many people, using their...
by Allan Ward | Apr 17, 2018 | Marketing, Sales Ideas
Most financial planners I know struggle to explain retirement planning concepts to their clients. But there’s an easy way to do it and it involves the game of cricket. Intrigued? Read on. This past summer I went to a few BBL cricket games (sorry to all the...
by Allan Ward | Mar 7, 2017 | Marketing, Social Media
If you’re a financial planner who needs new clients, you can’t go past the opportunities that Facebook provides. Have a think about this: 50% of consumers access social media daily. SocialMediaNews.com.au put out a report in September 2015 where they estimated there...
by Allan Ward | Jan 30, 2017 | Business Strategy, Industry Comment, Marketing
Netflix recently released its latest results and says it’s added a record 7.05 million new users in the fourth quarter. 5.12 million of these were from international markets. Part of the growth is due to international expansion, part is from having good content...
