by Allan Ward | Mar 7, 2017 | Marketing, Social Media
If you’re a financial planner who needs new clients, you can’t go past the opportunities that Facebook provides. Have a think about this: 50% of consumers access social media daily. SocialMediaNews.com.au put out a report in September 2015 where they estimated there...
by Allan Ward | Jan 30, 2017 | Business Strategy, Industry Comment, Marketing
Netflix recently released its latest results and says it’s added a record 7.05 million new users in the fourth quarter. 5.12 million of these were from international markets. Part of the growth is due to international expansion, part is from having good content...
by Allan Ward | Jul 5, 2016 | Marketing, Social Media
When it comes to marketing your financial planning business on Facebook, you may be aware that only a small percentage of your Page followers will see your posts. Facebook is continually tweaking its algorithm to deliver newsfeed results that are most likely to...
by Allan Ward | May 27, 2016 | Marketing, Social Media
Have you seen the hilarious video of Candace Payne and her Chewbacca mask? A week ago you wouldn’t have a clue what I was talking about. Now, I’m sure you do. Late last week this video started appearing in my Facebook feed as it was being shared and liked...
by Allan Ward | May 13, 2016 | Business Strategy, Industry Comment, Marketing
Mention the words ‘Robo-advice’ to financial planners today and you’ll get a range of reactions ranging from “It’s a waste of time – computers will never replace what I do” to “Bring it on! This gives me better ways to...
