What Are They Saying About You?
I know of many financial planning groups who are reluctant to allow their advisers to have blogs, Twitter accounts etc, because they’re worried that they won’t be able to control the online conversations. My response to that is that the conversations are already going...
What is an RSS Feed?
Just before I discovered how easy it was to start a blog, I discovered RSS feeds. In this article I'll explain what an RSS feed is and how you can use one for your financial planning website, and for keeping up to date with things in your industry. What is RSS? RSS is...
Do You Own Or Rent Your Website?
Some financial planners are unaware that they don't actually own their website - their web designer does. In many cases these advisers are essentially 'renting' their website from their designer - they pay an annual fee in exchange for the site and hosting. In this...
Can You Update Your Website Yourself?
Think for a minute about your favourite website? What do you like about it? How often do you visit it? Usually when I ask financial advisers this question, their favourite site is one that is updated regularly, so they visit it regularly. It could be a site about...
Web Strategy Is Not Web Design
I've had a couple of conversations recently with financial advisors about how we may be able to help them use the internet to market their businesses. In both instances the planners had existing web sites, and a good relationship with their web designers. In instances...
Getting Traffic To Your Website
So, you have your financial planning website all ready. It looks great, you've spent hours on the content and the design and you're very proud of it. And you launch it. And for a few days, it gets a bit of traffic - mainly because you've sent out an email to existing...
How Pretty Is Your Financial Planning Website?
I've been looking over a few financial planner's websites over the past couple of weeks. Some were very basic sites that had been set up a while ago and never updated. Others looked great - lots of nice pictures and animation, but didn't say much. Some sites were...
Effort-Less Marketing for Financial Advisors – Book Review
I've known of Steve Moeller for quite a while and have subscribed to his email newsletter which is full of good ideas. This book isn't new, but provides a lot of good ideas to help financial planners find marketing ideas for their business. Use a 5-Step Process to...
Financial Planner Website Design
I've been speaking with a couple of financial planners about their website design. In both cases, they have existing websites that were set up a few years ago, but haven't had much time devoted to them to keep them fresh. There's a couple of observations I made about...
A New Direction
photo credit: Steve Snodgrass I haven't blogged here for a while - I've been spending most of the past year working in my financial planning business, and blogging about internet marketing over at BloggerBusinessPlan.com. In the past months I've done a bit of work to...