Two reasons why your website should be the hub of your online marketing

Two reasons why your website should be the hub of your online marketing

I’ve mentioned before that whilst there are a range of different social media platforms that you can use to reach people, your number one priority when it comes to online marketing for your financial advice business should be to drive traffic to your website.

Why?

Because you own your site. You control it.

You don’t own your Facebook account – Facebook does. And if something goes wrong, you can lose it.

Don’t think it can happen to you? Read on.

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AMC Ep2 : How google Works

AMC Ep2 : How google Works

In today’s podcast we talk about google search. Whilst google don’t release details around how they determine which sites rank well in the search results, there are a number of factors that are thought to influence your ranking. Today we talk about some of those factors and give you some practical ideas around getting your site positioned better for google search.

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Password Management For Financial Advisors

Password Management For Financial Advisors

Financial advisors keep a lot of client information on their computer systems. Some of it sits on other websites, some in the cloud in applications like Dropbox, and some sits on their office computer systems. Other information sits in paper files.
Just as you wouldn’t dream of leaving your office doors unlocked at night, you should make sure your electronic data is secured.
This means having strong passwords that aren’t easily broken.
And to be effective, you need a system to store all these passwords.

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How To Grow Your Email List

How To Grow Your Email List

Does this sound familiar? You’ve set up a website to advertise your financial advice business. You set up a form to capture email address and sit back and wait.

And wait.

And nothing happens.

You get very few visitors to your site and no-one signs up to your list.

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There Are Better Ways

There Are Better Ways

Is there a better way to do things? I think in most cases the answer is “yes”. Lately I’ve been to a view events and presentations that have reinforced to me that our industry needs an injection of innovative thinking. Have a read and see what I think we could do better.

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