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Advisor Marketing Club Podcast Episode 3 – Video, Content Marketing and Value

In today’s podcast we talk about how easy it is to get started making videos for your financial planning website. If you have a smartphone (and patience!) you can do it. I’ve seen a number of advisors start recording short videos for their clients and it’s a strategy that works well.

We also take a look at content marketing and give you ideas for topics that will be interesting to your target market.

Finally, we finish up with a story about value – something you can use with your clients to reinforce the benefits of the service you provide.

I mention the book ‘Selling the Invisible’ by Harry Beckwith. You can click on this link to view it at Amazon. ‘The Invisible Touch’ is also another great book on a similar theme.

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