I play guitar and try and write songs, but I’ll never be good enough to make a living from it. But I respect guys who do play and sing well enough to make a living out of it. Tonight I downloaded an EP called You, the Night and Candlelight from a guy called Dave Barnes….
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In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and…
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