In this blog I write for people who sell professional services – people who sell knowledge or expertise. I frequently talk about how this can be somewhat intangible to the client and how we need to find ways to make the product more real. Ways this can be done include building trust with the clients and…
Tag Archive: Value
Information, Knowledge and Expertise
I was reminded today about how much the internet has changed our lives. Information You want to find information, it’s all there. More information is available for free today than ever before in history. Whatever you’re interested in, you can Google any questions you have and you’ll be able to access a whole range of…
Recurring Revenue for Your Business
photo credit: SideLong Jamie Harrop had a post a few days ago about charging clients a fixed monthly fee for the web / design / maintenance work he does for them. You can read his post here. In my business we do something similar for some clients – charging a recurring, monthly fee for…
The Pool Shop
Does your business make it easy for clients to do business with you? Are there things you could do better to make your business more customer-friendly? At home, we have a swimming pool. Here in Australia, we’re coming to the start of summer so we’ve taken the winter cover off the pool and are starting…
A Question of Value
People who purchase services see value in different things – many are non-monetary. In this article we’ll explore the concept of value and give you ideas of how you can create value in the eyes of your clients. How much is a can of Coke worth? In Australia, it could cost you around $2 if…
