I’ve been preparing some marketing material for work and as part of it I did a competitor analysis. I had a think about who my competitors are in the financial planning industry in Adelaide, and listed out the differences between their businesses and mine. I looked at things like pricing, service offers, how personal the…
Tag Archive: Business Strategy
The Ansoff Matrix and the Financial Planning Business
One of the most popular articles I’ve written was about the Ansoff Matrix. The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing products to new or existing markets. Have a…
Is there a better way?
At a recent work conference I heard a talk by Dr Michael Hewitt-Gleeson from www.schoolofthinking.org. He introduced a concept called CVS2BVS which I’ll explain here. CVS refers to the Current View of the Situation. In a sense, it’s your reality, how you perceive something. It could be your values or standards…how you feel about something. …
Things I’ve Read This Week
Seth has written a couple of thought provoking articles over the past week that I’ll share here. The first one starts off with this text: Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow. How would you manage or…
Expanding Your Business The Ansoff Way
At work today I was looking at ways we could grow our product range and I found myself using a tool called the Ansoff matrix. When I was doing my MBA a few years ago I came across this concept in one of the marketing subjects and found it useful and have used it ever…
