Services

Every business has different goals for their website. Some want a site that will bring them new clients, others want a site that they can use to cater to existing clients. Some want to be able to update their site themselves, others want someone else to do it.

So, because you have different needs, we’ve created different packages of our web marketing services. There’s a range of things we can do, but until we speak with you, we don’t know what’s required.

Here’s a summary of what we can do.

Complimentary Initial Discussion

A lot of financial planners offer a an initial appointment which gives their client a chance to get to know them.  We offer the same thing!

We arrange a phone meeting, usually over Skype, where we discuss your plans for your website and your internet marketing strategy. If you’ve got an existing website, we can look at it and discuss how it can be improved.

This meeting usually takes around 30 minutes, and helps you get to know us as well as giving you some valuable ideas to improve your existing web marketing strategy. And it’s all at our expense!

From here, we help you decide which service modules best suit your needs.

Web Design & Strategy

You may want our help to map out ways to improve your existing website.

Or you may want us to help you create a website from scratch.

You may already have a web designer who will build your site, but you want help with the SEO and marketing the site.

Whatever you need, there are ways we can help.

We can build simple websites of 3-5 pages right up to more complex sites with blogs attached.

There’s a bunch of things we can help you with:

• Assistance in choosing and registering a domain name
• Setting up hosting of your website
• Google analytics installed (so you can see where your traffic comes from)
• Basic site design and templating
• A contact form so clients can contact you
• You can add more pages or articles at any time
• Free online training to you or your staff
• Set up of a Feedburner feed – to enable people to subscribe
• Set up email sign-up box so you can capture prospects’ email addresses
• Google maps link added to your site

Internet Marketing Packages

If you already have a website (or we’ve built one for you through our ‘Core’ website service), you need a plan to attract new prospects to it.  Our internet marketing packages are designed to help your website rank well with the search engines.  We help you determine which keywords to target, and then provide suggestions on how to target those words or phrases. Our goal is to get your site onto page one of google for the relevant search terms you’re targeting.

Some of the things we help you with include:

• Keyword research to target up to 3 keywords or phrases
  
• A written strategy on how to successfully rank well for those phrases
• A competitor analysis to show you who is ranking in the top 10 google search results
• Advice on creating additional pages for your website tailored to your targeted keywords
• Set up email sign-up box so you can capture prospects’ email addresses
• Creation of Facebook and Twitter accounts for your business (if required)
• Automatically send your blog posts to Facebook and Twitter
• Instructions on how to use Twitter and Facebook to interact with potential clients and find new clients
• Set up email sign-up box so you can capture subscriber’s email addresses
• Set up of Google Local Business Listing

Social Media for Financial Planners

You may want to use Facebook, Twitter and LinkedIn for your business, but need help getting started.

We can help you set up social media accounts and pages, and most importantly teach you how to get maximum benefit from them.

photo credit: EMMEALCUBO, Simon Blackley, Bull3t, lumaxart