Financial Advisor Marketing and Business Strategy That Really Works
Hi, I’m Allan Ward, founder of Contar Media. I help financial advisors from around the world build great financial advice businesses.
I don’t speak corporate-speak and use words like ‘traction’ and ‘deliverables’.
I don’t give advice that’s great in theory but impossible in practice.
Everything I recommend is based on my years of experience as a financial planner and marketer.
I help smart financial advisors attract more clients. Can I help you?
If this sounds like the sort of thing you’re after, then get in touch with me to find out more.
In Australia, the financial planning industry is going through rapid change. There is increased regulatory focus, a bigger compliance burden, a new Code of Ethics to deal with and the need for financial planners to remain relevant.
We’re moving from a world where the focus was on selling a product to one where our value lies in the quality of the advice we provide.
How will you demonstrate your value in this new world of advice?
The things you’ve done in the past will not work in the future. A new world of providing financial advice is coming, and smart financial advisers are getting ahead of the curve.
Are you ready for the new world of financial advice?
What We Do
Content Creation
SEO For Financial Planners
Business Strategy
Social Media
Website Design
Marketing Plans
Technology
Industry Comment
I’m happy to speak at your events, write articles for your publication or consult on a one-on-one basis.
Coaching for Financial Advisors
That’s what we do with financial advisors.
Dear Financial Planning Industry. It’s 2015, Not 2005
The financial planning industry here in Australia has been through a lot of change over the past year. We've had the changes to opt-in, various reviews and ideas for reform around life insurance, discussions around education requirements and a lot of talk about...
AMC Ep3 : Video, Content Marketing and Value
Advisor Marketing Club Podcast Episode 3 - Video, Content Marketing and Value In today's podcast we talk about how easy it is to get started making videos for your financial planning website. If you have a smartphone (and patience!) you can do it. I've seen a number...
Guerrilla Marketing For Financial Advisors – Book Review
Book Review – Guerrilla Marketing for Financial Advisors – the book says it’ll give you strategies to attract new clients. Does it deliver?
Two reasons why your website should be the hub of your online marketing
I’ve mentioned before that whilst there are a range of different social media platforms that you can use to reach people, your number one priority when it comes to online marketing for your financial advice business should be to drive traffic to your website.
Why?
Because you own your site. You control it.
You don’t own your Facebook account – Facebook does. And if something goes wrong, you can lose it.
Don’t think it can happen to you? Read on.
Why Using Feedburner Isn’t The Best Way To Start Your Email Marketing List
For many people who start off blogging, setting up a Feedburner widget to collect email addresses seems like a good idea. But if you want to actively market to those people on your email marketing list, it’s not a good option. In this article we examine an alternative to Feedburner.
AMC Ep2 : How google Works
In today’s podcast we talk about google search. Whilst google don’t release details around how they determine which sites rank well in the search results, there are a number of factors that are thought to influence your ranking. Today we talk about some of those factors and give you some practical ideas around getting your site positioned better for google search.