by Allan Ward | Jun 30, 2009 | Business Strategy, Marketing, Pricing
You may not have heard about switching costs before, but you’ve certainly experienced them. In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I...
by Allan Ward | Jun 4, 2009 | Business Strategy
One of the most popular articles I’ve written was about the Ansoff Matrix. The Ansoff Matrix is a tool a business can use to help come up with innovative ways to grow. It’s divided into four quadrants and looks at the options of selling new or existing...
by Allan Ward | May 21, 2009 | Business Strategy
At a recent work conference I heard a talk by Dr Michael Hewitt-Gleeson from www.schoolofthinking.org. He introduced a concept called CVS2BVS which I’ll explain here. CVS refers to the Current View of the Situation. In a sense, it’s your reality, how you...
by Allan Ward | Apr 29, 2009 | Business Strategy, Marketing
Seth has written a couple of thought provoking articles over the past week that I’ll share here. The first one starts off with this text: Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is...
by Allan Ward | Dec 2, 2008 | Business Strategy
A few of the blogs I read have talked about the problems facing GM. Seth had a few comments in a post titled “What To Do About Detroit”. In it, he talks about the concept of having hundreds of car manufacturers, leading to increased competition and...
by Allan Ward | Nov 5, 2008 | Business Strategy
If you’re an accountant, lawyer, financial planner – anyone who sells a service, this blog is for you! Selling a service is a bit different to selling a tangible product like a TV. If I want to buy a TV, I can read reviews, compare brochures, see one at my local shop...
