There Are Better Ways

There Are Better Ways

A long time ago I wrote an article called “Is There A Better Way?“. In it I talked about the need for us to step back and analyse what we do and ask ourselves the question “Is there a better way?”. In a lot of cases, if we think objectively we...

Switching Costs

You may not have heard about switching costs before, but you’ve certainly experienced them.  In this article I’ll explain what switching costs are and how they can help you retain clients. What we learn from Apple I have a Creative MP3 player, and I...