by Allan Ward | Jul 5, 2016 | Marketing, Social Media
When it comes to marketing your financial planning business on Facebook, you may be aware that only a small percentage of your Page followers will see your posts. Facebook is continually tweaking its algorithm to deliver newsfeed results that are most likely to...
by Allan Ward | May 27, 2016 | Marketing, Social Media
Have you seen the hilarious video of Candace Payne and her Chewbacca mask? A week ago you wouldn’t have a clue what I was talking about. Now, I’m sure you do. Late last week this video started appearing in my Facebook feed as it was being shared and liked...
by Allan Ward | May 13, 2016 | Business Strategy, Industry Comment, Marketing
Mention the words ‘Robo-advice’ to financial planners today and you’ll get a range of reactions ranging from “It’s a waste of time – computers will never replace what I do” to “Bring it on! This gives me better ways to...
by Allan Ward | Apr 29, 2016 | Marketing, Web Design
Have you ever thought about how easy (or difficult) it may be for clients to find your business? I had an experience today that reminded me of the importance of making sure people can find you. I need new glasses. Now that I’ve reached the ripe old age of 47...
by Allan Ward | Feb 11, 2016 | Marketing
What do coffee mugs and financial planning have in common? In this short video I talk about my favourite coffee mug and why your financial planning business needs to be like my coffee mug, not the other Ikea one! Coffee mugs and financial planning? What is...
by Allan Ward | Aug 28, 2015 | Book Review, Marketing
The Guerrilla Marketing book series has been around for a while. I recently discovered that there’s a Guerrilla Marketing For Financial Advisors book so I picked up a copy and thought it was worth providing a review. If there’s one common thing that...
