Guerrilla Marketing For Financial Advisors – Book Review
Book Review – Guerrilla Marketing for Financial Advisors – the book says it’ll give you strategies to attract new clients. Does it deliver?
Two reasons why your website should be the hub of your online marketing
I’ve mentioned before that whilst there are a range of different social media platforms that you can use to reach people, your number one priority when it comes to online marketing for your financial advice business should be to drive traffic to your website.
Why?
Because you own your site. You control it.
You don’t own your Facebook account – Facebook does. And if something goes wrong, you can lose it.
Don’t think it can happen to you? Read on.
Why Using Feedburner Isn’t The Best Way To Start Your Email Marketing List
For many people who start off blogging, setting up a Feedburner widget to collect email addresses seems like a good idea. But if you want to actively market to those people on your email marketing list, it’s not a good option. In this article we examine an alternative to Feedburner.
AMC Ep2 : How google Works
In today’s podcast we talk about google search. Whilst google don’t release details around how they determine which sites rank well in the search results, there are a number of factors that are thought to influence your ranking. Today we talk about some of those factors and give you some practical ideas around getting your site positioned better for google search.
Do Your Clients Understand What You Do?
Often, our financial planning clients don’t fully understand the full range of services we can provide to them. In this article I explore this idea and give you some strategies you can use to better educate your clients about the value you can provide.
Password Management For Financial Advisors
Financial advisors keep a lot of client information on their computer systems. Some of it sits on other websites, some in the cloud in applications like Dropbox, and some sits on their office computer systems. Other information sits in paper files.
Just as you wouldn’t dream of leaving your office doors unlocked at night, you should make sure your electronic data is secured.
This means having strong passwords that aren’t easily broken.
And to be effective, you need a system to store all these passwords.
AMC Ep1 : Website Ideas For Financial Advisors
In the first edition of the Advisor Marketing Club Podcast we talk about websites. Most advisors have a website, but very few are using them effectively to attract new clients. In this podcast we look at some simple strategies you can use to begin to generate leads from your financial planning website.
How To Grow Your Email List
Does this sound familiar? You’ve set up a website to advertise your financial advice business. You set up a form to capture email address and sit back and wait.
And wait.
And nothing happens.
You get very few visitors to your site and no-one signs up to your list.
An Effective Web Strategy For Financial Advisors
I'm a financial advisor and I talk with a lot of other advisors. Many of them have built websites, some have Facebook pages and other social media, some have tried online advertising and others have done nothing. The common thread that I find across a lot of my...
There Are Better Ways
Is there a better way to do things? I think in most cases the answer is “yes”. Lately I’ve been to a view events and presentations that have reinforced to me that our industry needs an injection of innovative thinking. Have a read and see what I think we could do better.