One Facebook Hack You Can Start Today In Your Financial Planning Business
If you’re a financial planner who needs new clients, you can’t go past the opportunities that Facebook provides. Have a think about this: 50% of consumers access social media daily. SocialMediaNews.com.au put out a report in September 2015 where they estimated there...
Is Your Financial Planning Business a Netflix Or a Blockbuster?
Netflix recently released its latest results and says it’s added a record 7.05 million new users in the fourth quarter. 5.12 million of these were from international markets. Part of the growth is due to international expansion, part is from having good content -...
When Is The Best Time To Post On Facebook? | Facebook Marketing For Financial Advisors
When it comes to marketing your financial planning business on Facebook, you may be aware that only a small percentage of your Page followers will see your posts. Facebook is continually tweaking its algorithm to deliver newsfeed results that are most likely to...
A Lady, A Chewbacca Mask, Facebook Live and a Viral Video
Have you seen the hilarious video of Candace Payne and her Chewbacca mask? A week ago you wouldn't have a clue what I was talking about. Now, I'm sure you do. Late last week this video started appearing in my Facebook feed as it was being shared and liked by friends....
Self-Driving Cars and Robo-Advice
Mention the words 'Robo-advice' to financial planners today and you'll get a range of reactions ranging from "It's a waste of time - computers will never replace what I do" to "Bring it on! This gives me better ways to engage with my clients." Part of the reason for...
AMC Ep 4 : Robo-Advice and Financial Advisors
In today's episode of the Advisor Marketing Club Podcast we look at robo-advice and financial advisors. There's a lot of discussion around robo-advice in our industry and many people have written it off as nothing to get too worried about. The're wrong! Robo-advice is...
Can I Find Your Business Easily?
Have you ever thought about how easy (or difficult) it may be for clients to find your business? I had an experience today that reminded me of the importance of making sure people can find you. I need new glasses. Now that I've reached the ripe old age of 47 I'm...
Coffee Mugs and Financial Planning
What do coffee mugs and financial planning have in common? In this short video I talk about my favourite coffee mug and why your financial planning business needs to be like my coffee mug, not the other Ikea one! [ctt title="Coffee mugs and financial planning? What is...
Dear Financial Planning Industry. It’s 2015, Not 2005
The financial planning industry here in Australia has been through a lot of change over the past year. We've had the changes to opt-in, various reviews and ideas for reform around life insurance, discussions around education requirements and a lot of talk about...
AMC Ep3 : Video, Content Marketing and Value
Advisor Marketing Club Podcast Episode 3 - Video, Content Marketing and Value In today's podcast we talk about how easy it is to get started making videos for your financial planning website. If you have a smartphone (and patience!) you can do it. I've seen a number...