A New Direction

by | August 23, 2010

This Way
Creative Commons License photo credit: Steve Snodgrass

I haven’t blogged here for a while – I’ve been spending most of the past year working in my financial planning business, and blogging about internet marketing over at BloggerBusinessPlan.com.

In the past months I’ve done a bit of work to upgrade my financial planning website.  It used to be part static web site, part WordPress blog.  I’ve moved it totally over to WordPress using the Headway theme. I’ve been able to use Headway to replicate most of the look of the previous site, as well as make some improvements.  It took a bit of work to move, but it’s much more user-friendly now. It’s also helped a lot with the search engine optimization.

I’ve also worked with a few other people on website strategy and design.  I’ve been able to help them set up their website using WordPress, add in things like email capture forms and free e-books, and learn how to promote their sites.

So I’m changing the focus of this site. It’ll still provide practice management and marketing ideas for financial advisers and other service professionals, but I’ll also speak more specifically about setting up websites and developing a strategy to market your business on the internet. I’ll use this website to promote my consulting services to financial advisers and other service professionals who want help with their web marketing.

Most financial planners that I know of have websites, but very few are using them effectively.

So if you’re a financial planner, or run a business where you sell professional services, get in touch.  I’m formalizing my web strategy consulting service so you can choose from specific service packages that deal with different aspects of internet marketing and web design.

If you’re an existing subscriber and this new direction doesn’t appeal to you, that’s fine.  Just unsubscribe – no hard feelings.

If you’re looking for specific internet marketing tips and ideas, then head over to BloggerBusinessPlan – my other blog all about internet marketing.

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