I’ve been writing about Harry Beckwith’s book The Invisible Touch. I mentioned how Beckwith looks at four key areas for the marketing of services businesses. In previous articles I’ve written about how Price and Brand affects the perception of your service. This week I’ll look at how the packaging of your service can influence your…
Monthly Archives: February 2009
Expanding Your Business The Ansoff Way
At work today I was looking at ways we could grow our product range and I found myself using a tool called the Ansoff matrix. When I was doing my MBA a few years ago I came across this concept in one of the marketing subjects and found it useful and have used it ever…
