Hi, I’m Allan Ward, the founder of Contar Media. I help financial advisors use the internet to grow their businesses.
The Yellow Pages are dead. These days, when people are looking for a service, they’re more likely to use Google than the Yellow Pages.
And having a website isn’t enough. You can build the best looking website, but without traffic, it’s worth nothing. And when it comes to marketing on the internet, you don’t just need a website, you need a web strategy.
You need to know how to leverage your website, negotiate Facebook, LinkedIn and Twitter, build up an email list of prospects while at the same time running your business.
And that’s how we help. We help you discover more about using the internet to market your financial advice business.
We’re passionate about helping financial planning business owners learn how to use the same tools that their larger competitors are using to attract more customers. Using the internet need not be a costly exercise if you know what you’re doing.
We work with a range of different businesses, but specialise in working with Financial Advisors, and owners of service-based businesses.
Read on to find out more about what we do, and don’t forget to subscribe to our newsletter. When you subscribe, you also get access to our guide “The Little Black Book Of Online Marketing Resources” packed with online marketing resources for your website.
One of the things we suggest advisers do is collect email addresses from people who visit their website.This can be a great way to build up a list of people interested in your services, and you can send them regular messages promoting what you do.
So we'd look pretty dumb if we didn't practice what we preach!
When you subscribe to our newsletter list, not only will you receive regular email updates, but you'll also be able to download our guide “The Little Black Book Of Online Marketing Resources”.
One of the best ways you can learn more about how to market online is to read some of our articles. We write articles that are aimed at financial advisors who want to learn how to use the internet more effectively to attract new clients.
Our articles are free of any fluff, and are written so that once you've read the article, you're able to go away and take practical steps to implementing that idea in your business.
Financial advisors keep a lot of client information on their computer systems. Some of it sits on other websites, some in the cloud in applications like Dropbox, and some sits on their office computer systems. Other information sits in paper files.
Just as you wouldn’t dream of leaving your office doors unlocked at night, you should make sure your electronic data is secured.
This means having strong passwords that aren’t easily broken.
And to be effective, you need a system to store all these passwords. Continue Reading
In the first edition of the Advisor Marketing Club Podcast we talk about websites. Most advisors have a website, but very few are using them effectively to attract new clients. In this podcast we look at some simple strategies you can use to begin to generate leads from your financial planning website. Continue Reading
Does this sound familiar? You’ve set up a website to advertise your financial advice business. You set up a form to capture email address and sit back and wait.
And nothing happens.
You get very few visitors to your site and no-one signs up to your list. Continue Reading
I’m a financial advisor and I talk with a lot of other advisors. Many of them have built websites, some have Facebook pages and other social media, some have tried online advertising and others have done nothing. The common thread that I find across a lot of my conversations is that very few financial advisors… Continue Reading
Is there a better way to do things? I think in most cases the answer is “yes”. Lately I’ve been to a view events and presentations that have reinforced to me that our industry needs an injection of innovative thinking. Have a read and see what I think we could do better. Continue Reading
Is your financial planning business making this mistake when you’re using Facebook in your marketing? It could be costing your potential clients. Read on to find out what many businesses are doing wrong, and learn how to fix it. Continue Reading