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At Contar Media, We help small business owners use the internet to grow their businesses.

The Yellow Pages are dead. These days, when people are looking for a service, they’re more likely to use Google than the Yellow Pages.

And having a website isn’t enough. You can build the best looking website, but without traffic, it’s worth nothing.

When it comes to marketing on the internet, you don’t just need a website, you need a web strategy. How to leverage your website, negotiate Facebook, LinkedIn and Twitter, build up an email list of prospects while at the same time running your business.

And that’s how we help. We provide a range of services that help you build a web site, target particular client niches, and have long term success using the internet for your business.

We’re passionate about helping small business owners learn how to use the same tools that their larger competitors are using to attract more customers. Using the internet need not be a costly exercise if you know what you’re doing.

We work with a range of different businesses, but specialise in working with Financial Advisors, and owners of service-based businesses.

Read on to find out more about what we do, and don’t forget to subscribe to our newsletter.

Is this the best life insurance advertisement?

Is this the best life insurance advertisement?

I came across this life insurance advertisement on YouTube after it was mentioned in Martin Lindstrom’s book ‘Brandwashed’. It’s an ad that’s purely aimed at getting an emotional response, and it does that well.Continue Reading

What Makes You Different From Other Financial Planners?

What Makes You Different From Other Financial Planners?

Last week I spent a day with some other financial planners and we looked at the changes that are set to occur in our industry here in Australia and how we could position our businesses to be sustainable for the future. A lot of the conversation revolved around pricing and service offerings, and we allContinue Reading

How Will Clients Find You On The Web?

How Will Clients Find You On The Web?

If you’re like most financial planners, you’re probably looking for new clients for your business. For many planners, the most common sources of new clients are referrals from existing clients or centres of influence such as accountants or lawyers. Did you know that there’s an increasing number of people turning to the internet to findContinue Reading

Setting Sales Targets For Your Financial Planning Business

Setting Sales Targets For Your Financial Planning Business

Do you have targets for your financial planning business? In this article we’ll examine some of the common targets that financial advisors use to motivate themselves to achieve more. I was at a small gathering of advisers last week and we spent quite a bit of time talking about our businesses and targets for theContinue Reading

What Are They Saying About You?

What Are They Saying About You?

I know of many financial planning groups who are reluctant to allow their advisers to have blogs, Twitter accounts etc, because they’re worried that they won’t be able to control the online conversations. My response to that is that the conversations are already going on, whether you can see them or not.  A far betterContinue Reading

Do You Own Or Rent Your Website?

Some financial planners are unaware that they don’t actually own their website – their web designer does. In many cases these advisers are essentially ‘renting’ their website from their designer – they pay an annual fee in exchange for the site and hosting. In this article we’ll look at the different options and explain whyContinue Reading

Can You Update Your Website Yourself?

Think for a minute about your favourite website? What do you like about it? How often do you visit it? Usually when I ask financial advisers this question, their favourite site is one that is updated regularly, so they visit it regularly. It could be a site about news, sport, financial things or it couldContinue Reading