Hi, I’m Allan Ward, the founder of Contar Media. I help financial advisors use the internet to grow their businesses.
The Yellow Pages are dead. These days, when people are looking for a service, they’re more likely to use Google than the Yellow Pages.
And having a website isn’t enough. You can build the best looking website, but without traffic, it’s worth nothing. And when it comes to marketing on the internet, you don’t just need a website, you need a web strategy.
You need to know how to leverage your website, negotiate Facebook, LinkedIn and Twitter, build up an email list of prospects while at the same time running your business.
But all of that is a waste if you don’t have a marketing strategy for your financial planning business. Activity is good, but activity without results is pointless.
And that’s how we help. We help you discover more about using the internet to market your financial planning business.
But we also help you build a robust marketing plan that uses online and offline methods to grow your advisory business.
We’re passionate about helping financial planning business owners learn how to use the same tools that their larger competitors are using to attract more customers. Using the internet need not be a costly exercise if you know what you’re doing.
We work with a range of different businesses, but specialise in working with Financial Advisors, and owners of service-based businesses.
Read on to find out more about what we do, and don’t forget to subscribe to our newsletter. When you subscribe, you also get access to our guide “The Financial Planner’s Website Checklist” packed with ideas for your website.
Is your financial planning business making this mistake when you're using Facebook in your marketing? It could be costing your potential clients. Read on to find out what many businesses are doing wrong, and learn how to fix it.
For a while now I've been meaning to get a list of all the posts I've written on this site. I'm conscious that there are a lot of articles that I've written that are buried in the archives of the Contar Media blog, and they may not get seen very much. So I'm making an effort to revive some of ...
Are financial planners myopic? Do we sell what our clients want, or what we think they want? What can we do about it? Find out in this article.
Email marketing can be a very effective way for financial advisors to gain more clients. It is low cost, scaleable and much of it can be automated. In this article we'll explain the basics of email marketing for financial advisors and give you some tips on how to get started.
I'm seeing more and more financial planners using YouTube videos in their websites and blogs. I see planners making the same three mistakes over and over again when embedding videos in their site so I've prepared this article to show you three tips for embedding YouTube videos.
I'm always looking for ways to improve my interview skills with clients and good questions are one way to do this. In this article you'll discover four questions that I ask my clients. These questions frequently make them stop and think about the answers. Read on to find out what I ask.